Dragon x Surf Europe - Shield Yo Self !

Take part of this incredible Facebook constest :

1. Take a creative photo or edit a video on how you shield yourself from the suns glare
2. Become a fan of Dragon Europe and post your photo or video to our wall
3. Winners picked weekly for shield sunglass give aways, the most "Likes" wins, so get your mates voting !

Don't forget, looking a fool never killed anyone !

Leanne Pelosi - Face Time

Leanne Pelosi, one of our most popular rider, has been interviewed for a recent edition of ESPN Face Time, check out her point of view about womens's snowboarding !

Two of our supported artists, Taylor Reeve and Schoph teamed up to create for you the 'Girls vs. Boys exibition' !

The event takes place at AR4T Gallery (210 Pacific Coast Highway) in Laguna Beach, CA and last until July 26th. We hope to see you there, especially on July 7th for the opening night beginning at 7pm !

Don't forget to check the facebook event related here and to like us on Facebook

LA Shoot – Behind the Scenes...way, way behind...

While we were in LA shooting our new RetroSpect Collection (look for it later this year....super hot), we got a lot of work done. And we also got a lot of no work done. Does that make sense? Here are some outtakes from the LA shoot day.....How do I have this job? It’s amazing.

LA Barney – Ahhhh Hollywood Blvd....where people that have nothing better to do actually make a living dressing up as cartoon characters, Jack Sparrow, and...Barney?!? Do kids still watch that crap? Do they even know who Barney is anymore? Well..I do. It’s a white guy named Steve...wearing a Barney costume...sorry to crush your dreams children. Oh, and there’s no Santa Claus either. Harsh. 

LA Dave – While out “scouting” on Day 1 in LA, Dave (Dragon’s Art Direction otherwise known as “Beaker”) and I came across some interesting things on the Venice boardwalk. Note to self, if I ever decided to be a pot head, I know where to get the goods....There was some incredible people watching that day and I think Dave and I left the boardwalk a little more worried about humanity than we were before. Dave looked for some guidance from the Zoltar machine and came up empty handed. Good thing he only pumped a few dollars into that thing. What a rip off. 

LA Helmet – When I get bored I like to make fun of myself and do things that some people might call “embarrassing”. One of these things was to turn myself into an actual bobble head with the help of AJ’s new motorcycle helmet. Enjoy and you’re welcome. 

LA Shoes – Adidas called, they want they’re entire 1982 collection back.  Mad steez. Mad. 

LA1 – Now, now, now...don’t everyone get all excited. I can’t even ride a normal bike, let alone a manly motorcycle. So no, I wasn’t riding this off into the sunset. I was merely entertaining the thought of trying to steal AJ’s bike when I realized that I don’t know how to ride one. So I took a picture on it instead. Thumbs up. 

LA2 – CHiPs was a great show....great. 

Visit http://dragonalliance-balchsbits.blogspot.com/ for more of Balch's Bits.

Norway Dragon Jam Shuttle!

Welcome to Norway, the land of the frozen ground and beautiful blonde people. Its also the land of the Jam. That's right, Dragon's Jam has landed in Oslo and the reception couldn't be warmer for this hot style.

Dropping now, get it while it's hot.

The Dragon Jam Shuffle all good in the hood.

This night began with a little product training

  

The students



The teacher

Feed time.

Bibs required.





Roger Kleivdal Red Lobster, thats wassup.

Same as above, bur Gerome Mathieu

Ladies and Jam, two great things together at last.

Tore  Holvik..... getting physical with his dinner.

Wearing sunglasses - now cool.

Andy Nulds..... wants to be alone with his lobster.

Live and closeup.

Good times, get better with beer.

Gerome and Luka Jeromel talk shop.

I'll be you do.

Luka and Ze.

Gerome and Roger..... Gerome has a lot of questions most of the time, even more when learning a new game.

Form +

Ahh Dragon's Lil'D was at the party.

That's whats up!

Love!

True!

Dragon Letting Loose

When you work hard at making the best sunglasses on the market, sometimes you just really need to let loose. Here is our favorite sunglass designer with our international sales killer, Ashley, having some fun.


What happens when co-workers drink together?


You get drunk...that’s what happens. Duh. Myself and our International Department resident bad ass Ashley went out with our other International Department resident bad ass/aussie-Canadian Jane (not pictured). Jane decided it would be fun to take photos of Ash and I (drinking...it was Friday and we were celebrating). She then proceeded to do some super artsy fancy treatments on said photos which begs the question “What happened to normal photos taken with a disposable camera? Where did those days go?” Oh, that’s right they are buried underground with the dinosaurs...but I digress...Anyway, I tried to take photos of them as well but I didn’t know how to work Jane’s phone and she kept yelling at me, so I got nervous. And when I get nervous the only cure for that is more Pinot Grigio. Waitress! 

Visit http://dragonalliance-balchsbits.blogspot.com/ for more of Balch's Bits.

Platinum and Power Point Presentations

Here is Dragon's sunglass designer explaining her love of presentations and Baywatch...


There are two things that I do a lot of... change my hair style/color, and Power Point Presentations. Obviously one is more fun than the other. I bet you can’t guess which one though. 

Both of my two favorite things are captured in this photo...my recently new dye job going to Platinum blonde (which I swore I would NEVER be...never say never...never), and me schooling the Power Points of the world with my dazzling Spring 2012 Eyewear Line presentation. Thumbs up to that for sure. 

Visit http://dragonalliance-balchsbits.blogspot.com/ for more of Balch's Bits.

Balch's Bits of Radicalgnarness

What's inspiring Dragon's sunglass designer today?? This...

This is a random post...but I came across this pic online a few months ago and about had an awesomeness brain hemorrhage. 

Not only do I LOVE Freddie Mercury and think that Bohemian Rhapsody is a musical masterpiece, but I LOVE his outfit in this photo and his casual stance and vibe about him. Oh, and did I mention he’s with MJ in his early days? No big deal.