The Empire Strikes Balch....about the Shield

The Shield is our new sunglass. It is a completely new design and was styled around our world champion team rider, Mick Fanning. There has been a ton of hype about the release of these shades and we've been keeping pretty quiet about the secrets behind them...until now. To give you some background on our new lovechild, here is an interview from Empire Ave.
with our PLM, Hillary Balch.

Silverton!

The United Kingdom of Fun Times and Goggle Love

Here we go, UK style.

 Our trip began Valentine's Day, uber un-romantic.

 Jane work's so shard she sometimes needs to nap.

 Some happy kids!

 Everyone loves to learn.

 I mean everyone.

 I call this the Swiss connection. They are based in Edinbrgh, they do a mean goggle display set up.

Here we go, UK style. Oh wait I already said that.

From Austria with Love.....

Sorry this blog is quite overdue. But here it is and it is bueno. 

Raphi and Bjorn handle business.

Then Jane.

More Jane. 

 Some buildings.

 Gold roof.

 Pray time.

 More Business.

Connection. 

Gurlos and Gluvine.

What a guy.

Prendi and Rachel!

Winners of the Gigi Contest!!!

Thank you to everyone who liked us on Facebook and entered our launch contest. The time has come to announce the winners...Here goes....

Sergey Gromyko
Ann Amiranashvili
Gabriella Balkanska
Francois Ruault
Radovan Vedral
Nicholas-Damien Huyghe
Kristoffer Fagerborg
Andrei Voica
Maximilian Schulz
David Brighton

Congrats to our winners! If your name is on that list you will be getting a sweet pair of goggles in the mail soon!

What is the APX?

The APX is the new goggle from yours truly. This is goggle that YOU should be rocking next year. Find out why it's so rad by watching the video below. Dragon's Luka Jeromel will tell you all you need to know.


More Snowboarding Videos

Powder and Rails with Jamie Lynn (3 of 4)

If you still think that Jamie Lynn is Britney's little sister, well you'd be right. But if you want to know the Jamie Lynn that was defining style whist Ms Spears was potty training, then check out the clip below, NOW!

Powder and Rails with Jamie Lynn (2 of 4)

VBS does some awesome documentaries and this season they have caught up with Dragon Rider and snowboard legend, Jamie Lynn. Stop what you're doing and watch this right now!