Thursday, January 20, 2011

Dragon Announces Pan European Team

As part of growth in the European Market, Dragon has announced the signing of three snowboarders to its Pan-European Team.

Tore Holvik, Gerome Mathieu and Luka Jeromel make-up the Pan Euro team bringing a range of skills and backgrounds to Dragon's squad of athlete's including Gigi Ruf, Danny Davis, Wolle Nyvelt, Luke Mitrani, Pk Hunter, TJ Schiller and Lucas Debari.

Coming out of Norway, Tore is consistently ranking highly in TTR events and took home first place at the recent Sweet Rumble event in Norway and is working with Process films.

French Pyrenees legend, Gerome Mathieu has risen to the top of the Euro snowboard scene over the past couple of years. With a banger part in the Pirate's movie, Hooked, pro models with both Apo and Deelux and being part of the Nike 6.0 Euro team, Gerome has cemented his place as one of the top French riders. Gerome's season got off to a great start with a first place finish at the Modena 4 star TTR "Stomp It" event in Italy.

Luka Jeromel is the youngest of our athletes. At just 19 years old, this Slovenian shredder is already on the Forum young blood team and is quickly being recognised by the media as a new rising talent within snowboarding. Luka is a versatile rider who shreds urban rails, back country kickers and everything in between. He recently won the first stop of the Peanut Butter Rail Jam in Laax, beating 70 other young shreds.

For all the news on Dragon's Euro Squad check:

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And our blog:


Established in 1993, Dragon set out to be the leading independent eyewear and accessories brand in the youth/lifestyle market. That mission still holds true today and is the driving force behind the company's success and heritage. As one of the few independent brands in the action sports market, Dragon captures the youthful, free thinking attitudes of our consumers and translates that into product that is connected to first-mover innovation, athlete performance, and cutting edge style. Dragon manufactures a mix of surf, snow, motorsports, wake, and alternative lifestyle products that align us with the young, core participant consumer base who are loyal to our brand.

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