Saturday, March 5, 2011

The Empire Strikes Balch....about the Shield

The Shield is our new sunglass. It is a completely new design and was styled around our world champion team rider, Mick Fanning. There has been a ton of hype about the release of these shades and we've been keeping pretty quiet about the secrets behind them...until now. To give you some background on our new lovechild, here is an interview from Empire Ave.
with our PLM, Hillary Balch.