LA Shoot – Behind the Scenes...way, way behind...

While we were in LA shooting our new RetroSpect Collection (look for it later this year....super hot), we got a lot of work done. And we also got a lot of no work done. Does that make sense? Here are some outtakes from the LA shoot day.....How do I have this job? It’s amazing.

LA Barney – Ahhhh Hollywood Blvd....where people that have nothing better to do actually make a living dressing up as cartoon characters, Jack Sparrow, and...Barney?!? Do kids still watch that crap? Do they even know who Barney is anymore? Well..I do. It’s a white guy named Steve...wearing a Barney costume...sorry to crush your dreams children. Oh, and there’s no Santa Claus either. Harsh. 

LA Dave – While out “scouting” on Day 1 in LA, Dave (Dragon’s Art Direction otherwise known as “Beaker”) and I came across some interesting things on the Venice boardwalk. Note to self, if I ever decided to be a pot head, I know where to get the goods....There was some incredible people watching that day and I think Dave and I left the boardwalk a little more worried about humanity than we were before. Dave looked for some guidance from the Zoltar machine and came up empty handed. Good thing he only pumped a few dollars into that thing. What a rip off. 

LA Helmet – When I get bored I like to make fun of myself and do things that some people might call “embarrassing”. One of these things was to turn myself into an actual bobble head with the help of AJ’s new motorcycle helmet. Enjoy and you’re welcome. 

LA Shoes – Adidas called, they want they’re entire 1982 collection back.  Mad steez. Mad. 

LA1 – Now, now, now...don’t everyone get all excited. I can’t even ride a normal bike, let alone a manly motorcycle. So no, I wasn’t riding this off into the sunset. I was merely entertaining the thought of trying to steal AJ’s bike when I realized that I don’t know how to ride one. So I took a picture on it instead. Thumbs up. 

LA2 – CHiPs was a great show....great. 

Visit http://dragonalliance-balchsbits.blogspot.com/ for more of Balch's Bits.

Platinum and Power Point Presentations

Here is Dragon's sunglass designer explaining her love of presentations and Baywatch...


There are two things that I do a lot of... change my hair style/color, and Power Point Presentations. Obviously one is more fun than the other. I bet you can’t guess which one though. 

Both of my two favorite things are captured in this photo...my recently new dye job going to Platinum blonde (which I swore I would NEVER be...never say never...never), and me schooling the Power Points of the world with my dazzling Spring 2012 Eyewear Line presentation. Thumbs up to that for sure. 

Visit http://dragonalliance-balchsbits.blogspot.com/ for more of Balch's Bits.

Balch's Bits of Radicalgnarness

What's inspiring Dragon's sunglass designer today?? This...

This is a random post...but I came across this pic online a few months ago and about had an awesomeness brain hemorrhage. 

Not only do I LOVE Freddie Mercury and think that Bohemian Rhapsody is a musical masterpiece, but I LOVE his outfit in this photo and his casual stance and vibe about him. Oh, and did I mention he’s with MJ in his early days? No big deal.

RetroSpect in LA LA Land

Dragon's sunglass designer is back with her latest installment of bits of awesomeness. Check out the blog for more from everyone's favorite Balch.

Me and the boys recently made a trip to LA for the new RetroSpect Collection photo shoot....we were shooting sexy Matt Beachman, our resident stud AJ, and Sean “The Hair” Taylor in the new Viceroy and Roosevelt frames out later this year. And to break up the sausage party, our pretty lady friend Kelsey came along to model the new Viceroy shades as well. Here are some behind the scenes pics from the shoot...just a little tease to get everyone pumped on the new RetroSpect Collection....

Hill and Geordie Do Mammoth

Dragon's PLM, Hillary Balch, is back again. Here is a little tid bit on her recent trip to Mammoth. Check out the new goggle color way...pretty bling... 

I know no one wants to see a romantic vacation of me and my boyfriend so I’ll spare you all the explicit photos...(...or will I?)

We hit up Mammoth for one last trip before the season is over and it was amazing...sunny, great snow, no wind (surprising for Mammoth), and we brought our new child Walter the Weiner Dog for his first encounter with snow. And his first encounter with a massive mammal...Bodie, a Bernese Mountain Dog that belongs to our snow TM Alex Pashley.

Geordie was wearing the new APX goggles which he thought were amazing and I was wearing the new Hogwild color in the Rogue. Because I like glitter and sparkly things. 

Pets Look Good in Dragons....

Dragon's PLM, Hillary Balch, is back with some more inspiration for all you kiddies out there. Pics of her furry children, Vader the cat and Walter the weiner dog, trying on some new color samples in the Decca and BLVD....They weren’t super into it but we got a few good shots of them. Next ad campaign maybe?

Haglets in Palm Springs

So...I just went to Palm Springs for a friend's bachelorette party. In case there was any doubt, the ladies love Dragons. Check out the photographic proof. 

Marisa in the Experience 2’s and me in the Jam Jet/Red Ion. Yes, I am aware that I need a tan. Marisa had just gotten back from Hawaii so it’s an unfair comparison. 

Three of the girls in Experience 2 shades...these sunglasses are a big hit with the ladies.

Me, Dragon’s good friend Taylor Reeve, and Taylor’s sister Kendall, all rocking Dragon. And with our customized koozies. Gotta keep your drinks cold in the hot Palm Springs sun.

Hotties in the E2. 

Me not wasting my spilled drink. 

Our very own Taylor Reeve in the Experience Jet/Red Ion. Taylor likes the bigger Experience frames because she thinks she has a big head, but I tell her it’s because she has a big brain that needs a big head.

Ladies love Dragon!!

Behind the Lens: Italian Factory

Ever wondered how your sunnies are made? At Dragon, our higher-end models are made in Italy. Last week our PLM, Hillary, took a trip out to one of our factories. It was a whirlwind trip and here are some highlights....

Hill and one of our factory experts modeling next season's hottest new lab coats.

Wood chips..who would have known? This is a process called "tumbling" the factory does to each of the frames after they pop out of the mold. 

Painting made easy...

And this is Hill and one of the factory workers looking like weirdos in the

white lab coats. Super unflattering but really comfortable. Could be the

next generation of the Snuggy?

The Empire Strikes Balch....about the Shield

The Shield is our new sunglass. It is a completely new design and was styled around our world champion team rider, Mick Fanning. There has been a ton of hype about the release of these shades and we've been keeping pretty quiet about the secrets behind them...until now. To give you some background on our new lovechild, here is an interview from Empire Ave.
with our PLM, Hillary Balch.

Balch shows off the new BLVD's!

  
Here is Dragon's own Hillary Balch for another installment of her bits of wisdom. Check out the new BLVD sunglass and her beautiful flowers...

You're Welcome Facebook. Love Dragon Europe.

Here at Dragon, we are very concerned with others and like to help out when we can. In the spirit of giving, we thought we would help out Facebook by joining and saving their brand. We know how tough the economy has hit Facebook and how hurting they are for users. Well, here you are Facebook. You're welcome. Love Dragon Europe.

P.S. This is Dragon's very own sunglass PLM, HIllary Balch. For those of you who don't know what a PLM is...well, you'll just have to stay tuned to find out.